KFC ASIA QUALITY CAMPAIGN
ART DIRECTION/ILLUSTRATION
For KFC Asia, Intoto undertook a new direction to build awareness
of quality standards for KFC. We developed 4 pillars relating directly to a
'Reason to Believe' strategy that leant on many traditional values from its
USA origins. These pillars were illustrated through 4 key visuals,
with rollout to touch-points including in-store, merchandising,
outdoor, packaging, POS and a brand toolkit.
This was a unique opportunity to put together a fresh new look,
including illustration, and I’m really proud of the result.
The campaign was so well received in Asia it was adapted
from English to several other languages for other regions. Boom!
