For KFC Asia, Intoto undertook a new direction to build awareness of the stringent quality standards and processes of each regional KFC.

We developed 4 pillars relating directly to a 'Reason to Believe' strategy that leant on many traditional values from its USA origins. These pillars were illustrated through 4 key visuals, with roll-out to a wide range of touch points including in-store, merchandising, outdoor, packaging, POS and a brand toolkit.

This was a unique opportunity to put together a fresh new look, including illustration, and I’m really proud of the result. The campaign was so well received in Asia it was adapted from English to several other languages for other regions. Boom!

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