DESIGN INTOTO
KFC ASIA QUALITY CAMPAIGN
ART DIRECTION/ILLUSTRATION
For KFC Asia, I led the Intoto team in creating a new direction to build awareness of brand quality standards.
We developed 4 pillars with a 'Reason to Believe' strategy that leant on traditional values from its USA origins.
The pillars were illustrated through 4 key visuals, with rollout to touch-points including in-store collateral, merchandising, outdoor, packaging, POS, premise toolkit and minisite.
This was a unique opportunity to put together a fresh new look, including illustration, and I’m really proud of the result. The campaign was well received in Asia and adapted to several other languages for other regions which required alternative imagery and messaging style, which we created in-house.
SCOPE OF WORK
Campaign concept & illustration
In-store/path to purchase
OOH
Food packaging
