The brief was to create a stylish hardcover recipe & travel book that showcased the culinary journeys of executive chef Will Meyrick. The three-month project ended up taking a year to complete, due to the constant refining of recipes by the team, and additional photographic material from Will's constant travels.
My role was the graphic design and photographic direction to ensure the client had a unique and marketable product to extend the brand message internationally. After a successful launch, the book sold over a thousand copies in the first print run. To further brand reach we designed and produced an iBooks version of Inspirations, available online through iTunes.