TACO BELL AUSTRALIA
The brief was to develop a mural using a range of Taco Bell visual brand cues in a contemporary illustrative style to enhance the dining experience.
Given that all restaurants are different sizes, we decided to use a series of panels, each with its unique angle. These panels then could be used to fill any space suited to each premise, or be interchanged for promotions and events.
The graphics are part of all Taco Bell outlets opening from 2018.