YOUTHTOPIA
Founded by teenage sisters Melati and Isabel Wijsen in Bali, YOUTHTOPIA is a community-centric platform that brings young people together through a series of programs guided by the 17 United Nations Sustainable Development Goals.
My role was to create the brand and an identity system that provides a visual framework for their online learning portal and marketing collateral.
The website allows users to interact with like-minded changemakers, and be involved with peer-to-peer programs, volunteer for projects, or be placed in a career in line with UN sustainability goals and youth activism.
The web development work was by offshore developers, with daily liaison with the Youthtopia team and my good self.
SCOPE OF WORK
Logo and brand identity development
Brand style guide/toolkit and visual asset library
Social media templates
Website design/developer liaison
Creation of Circle of Youth profile graphics for social media and online comms
A branding toolkit was created for client to build future creative in-house