CCA
During my time at Artel, I was lucky to work with CCA and its brands.
Not only was it a great design/art direction gig, it challenged my illustration skills under the tutelage of some truely amazing talent, and as a result we won quite a few projects from the bigger guys.
![](https://format.creatorcdn.com/79df50d6-3916-485e-8492-a5105d1f93fb/0/0/0/0,0,877,1200,1600,1200/0-0-0/b653e8a8-51b4-404e-bfdf-9763a9f496a7/1/1/FMCG-011AA.jpg?fjkss=exp=2037606317~hmac=8779330ad93e83e357a8cd5096c4e8c26141df5b09269556b3e9a0434bf99ead)
Coke Summer
Retail presence - Australia and New Zealand
Graphic design
Campaign art direction
Execution to POS Suite, retail and off-premise
Winner 2005 Popai Silver Award
Supermarket Display - Temporary
![](https://format.creatorcdn.com/79df50d6-3916-485e-8492-a5105d1f93fb/0/0/0/0,0,877,1200,1600,1200/0-0-0/f43397eb-35e3-4ba9-ab0c-afe49f8ad33a/1/1/FMCG-01AA.jpg?fjkss=exp=2037606317~hmac=8779330ad93e83e357a8cd5096c4e8c26141df5b09269556b3e9a0434bf99ead)
'Win a Million Dollar Beach House' national competition
Graphic design
Campaign art direction
![](https://format.creatorcdn.com/79df50d6-3916-485e-8492-a5105d1f93fb/0/0/0/0,0,2981,1200,2981,1200/0-0-0/666e0085-0e1f-480f-9f92-fa715818f926/1/1/Coke-Page.jpg.jpg?fjkss=exp=2037606317~hmac=aeea49774262c9f62818884349bcbf21971c27bba3b9f9eb76b206ec92aff210)
![](https://format.creatorcdn.com/79df50d6-3916-485e-8492-a5105d1f93fb/0/0/0/0,0,877,1200,1600,1200/0-0-0/d0c4e0ec-e9ad-49f5-80de-c12660ebc12b/1/1/FMCG-02A.jpg?fjkss=exp=2037606317~hmac=8779330ad93e83e357a8cd5096c4e8c26141df5b09269556b3e9a0434bf99ead)
Fruitopia
Visual concept, design & lead illustration
Key visual and in-store presence
Point of sale campaign - Australia and New Zealand
![](https://format.creatorcdn.com/79df50d6-3916-485e-8492-a5105d1f93fb/0/0/0/0,0,877,1200,1600,1200/0-0-0/7a9d467a-8b62-4f56-a041-f684c34e5278/1/1/FMCG-13.jpg?fjkss=exp=2037606317~hmac=8779330ad93e83e357a8cd5096c4e8c26141df5b09269556b3e9a0434bf99ead)
Fruitopia Alive
Visual concept, design & illustration
![](https://format.creatorcdn.com/79df50d6-3916-485e-8492-a5105d1f93fb/0/0/0/0,0,1600,1200,1600,1200/0-0-0/7320727a-bc57-4bb2-bce4-6b37a4e69380/1/1/FMCG-14.jpg1.jpg?fjkss=exp=2037606317~hmac=1022ce14e93ceb568b991a11f6437b298ad3b3b8f9330b01066d5972e66875f4)
Fruitopia - Blackboard & postcard standee
![](https://format.creatorcdn.com/79df50d6-3916-485e-8492-a5105d1f93fb/0/0/0/0,0,877,1200,1600,1200/0-0-0/96366986-5ec8-4acc-897c-e35ecd8f5e54/1/1/FMCG-03A.jpg1.jpg?fjkss=exp=2037606317~hmac=8779330ad93e83e357a8cd5096c4e8c26141df5b09269556b3e9a0434bf99ead)
Sprite Zero
![](https://format.creatorcdn.com/79df50d6-3916-485e-8492-a5105d1f93fb/0/0/0/0,0,877,1200,1600,1200/0-0-0/d415edf2-416a-45af-8147-0420cfba98b5/1/1/FMCG-03B.jpg1.jpg?fjkss=exp=2037606317~hmac=8779330ad93e83e357a8cd5096c4e8c26141df5b09269556b3e9a0434bf99ead)
Sprite Zero - lightbox
![](https://format.creatorcdn.com/79df50d6-3916-485e-8492-a5105d1f93fb/0/0/0/0,0,877,1200,1600,1200/0-0-0/7cc15a08-789b-4b17-a084-b1c9c9f4f163/1/1/FMCG-04A.jpg?fjkss=exp=2037606317~hmac=8779330ad93e83e357a8cd5096c4e8c26141df5b09269556b3e9a0434bf99ead)
Coca-Cola Live '05
Phase 01 Key visual
![](https://format.creatorcdn.com/79df50d6-3916-485e-8492-a5105d1f93fb/0/0/0/0,0,877,1200,1600,1200/0-0-0/6f103290-1a6a-41c7-baef-9c6e85ee743f/1/1/FMCG-05A.jpg?fjkss=exp=2037606317~hmac=8779330ad93e83e357a8cd5096c4e8c26141df5b09269556b3e9a0434bf99ead)
Fanta Grape
Key visual and in-store presence
Point of sale campaign
Visual concept, illustration & finishing design