stu

A wealth of experience in graphic design, branding, advertising, and illustration, I've had the privilege of working with prominent clients across QSR, FMCG, retail, and online industries. My passion lies in the creative process, and I thrive on exploring innovative solutions across various mediums.

Throughout my career, I've been fortunate to receive consistent referrals from satisfied clients – a testament to the value I bring to each project. Having worked in both Australia and Indonesia, I've developed a nuanced understanding of cultural sensitivities, allowing me to effectively collaborate with diverse stakeholders and talent from around the world.

My journey has been enriching, to say the least, and I'm excited to continue delivering exceptional creative solutions that exceed client expectations.

NRL Newcastle Knights/Wests Group - Art Director
May 2017 - Current

Newcastle Knights Brand Rejuvenation: Spearheaded a comprehensive brand refresh, including website redevelopment, and ongoing art direction for a wide range of marketing material across digital, social media, print, and game day promotions.

Wests Group: Developed and implemented branding, design, promotions, and marketing materials for the Wests Group, ensuring a consistent and contemporary visual identity.

The Anchorage Resort: Art direction for The Anchorage, a 5-star resort in Port Stephens, NSW, elevating the resort's visual identity and marketing presence.

Design Intoto - Art Director
May 2016 - May 2017

Brands: KFC, Pizza Hut, Taco Bell

Creative for QSR. Visual concepts for key retail designs and rollouts.
Ensuring on-brand designs are matched with innovative creative for all projects. 

Design of a wide range of material, including in-store advertising & promotions, packaging, & marketing collateral ensuring complete customer path-to-purchase experience.

Yak Magazine/KuBan Magazine Bali - Creative Director
2008 - now

Advertising, branding, digital media and promotional material.

Creative lead for Yak and KuBan Magazine, encompassing art direction of magazine titles & online design to support magazine and third-party clients. 

The Mix Agency - Senior Creative
Nov 2015 - May 2016

Brands: Coca-Cola, Ferrero

Communications encompassing graphic design, advertising,
packaging, finished art, brand identity, point of sale material,
freehand and digital illustration. 

Design Intoto - Art Director 
2015

Brands: KFC, Pizza Hut, Reckitt Benckiser

KFC brand development, in-store advertising, promotions & packaging. 
Creation of marketing collateral ensuring complete customer path-to-purchase experience.

Sarong Group - Creative Lead
2009 - 2015

Brands: Sarong, Mama San, Hujan Locale, Tiger Palm.
Advertising, branding, promotional collateral, DM and digital media.

Developing brand concepts from concept to completion and mentoring creative/production staff in both English and Indonesian. Strong involvement in brand evolution in line with group direction.

Responsible for cultivating client relations and collaborating with production teams to ensure timely project completion. Art directed third parties such as photographers and TV Production departments.

Icomm Bali - Art Director
2005 - 2008

Brands: Mandara Spa, Luxury Collection Hotels, Komune Resorts,
Commonwealth Bank Tennis, Storm Beer, Bali Moon Liqueurs,
Atticus Clothing, Mandailing Estate Coffee.

Graphic design & identity, branding and packaging, environmental graphics,
digital media and typography. Creation of retail environments for events and FMCG, and
a range of site-specific point of sale items to support venues in Indonesia.

Artel - Art Director
2004 - 2005

Brands: Coca-Cola, Heineken Lion, Diageo, Orlando Wyndham, Stuart Alexander

Visual communication such as graphic design, advertising,
packaging, finished art, brand identity, point of sale material,
freehand and digital illustration. Generation of print material including
corporate identity, trade presenters, media packs, premium giveaways,
logos, posters, flyers and press advertising.

Art directed award winning 6 month Coke Summer retail campaign
and Win a Million Dollar Beach House summer creative.

Imagepoint - Senior Creative
2003 - 2004

Brands: Australian Red Cross Blood Service, EMI Records, Volvo, GM Daewoo, ADT Security, Novartis, Burns Philp

Val Morgan - Art Director
1997 - 2003

National and international print and press advertising for industry and business to business publications. Art direction of cinema advertising for Australia, New Zealand and the United Arab Emirates.

Byte Services - Graphic Designer
1995 - 1997

Brands: Quiksilver, Qantas, NRMA, CIC Video

AWARDS

2013 - Yak Awards - Best Ad Campaign - Plaga Wine
2009 - WTA Womens Tennis Tour - Runner up - Best Campaign
2005 - Coke Summer ‘The Beach is calling’ POS Campaign
POPAI 2005 - Silver Award, Supermarket display - Temporary