stu

Over 15 years experience with graphic design, branding, advertising and illustration for QSR, FMCG, retail & online.

I'm passionate about the creative process, whatever the medium. Most of my work comes through client recommendation, which is always a good feeling. After years working in both Australia and Indonesia, I have had to take cultural sensibilities into consideration, but I've had the pleasure of working with many talented people from diverse backgrounds. 

It’s certainly never been dull!

NRL Newcastle Knights/Wests Group - Art Director
May 2017 - Current

Brand replenishment and ongoing art direction for the NRL Newcastle Knights, involving a complete brand refresh, website redevelopment and ongoing marketing items. 

Collateral for the Wests Group including branding, design, promotions and marketing material. Constant replenishment of group folio items to ensure contemporary look and feel. 

Art direction for The Anchorage, a five star resort located in Port Stephens, NSW. 

Design Intoto - Art Director
May 2016 - May 2017

Brands: KFC, Pizza Hut, Taco Bell

Creative for QSR. Visual concepts for key retail designs and rollouts.
Ensuring on-brand designs are matched with innovative creative for all projects. 

Design of a wide range of material, including in-store advertising & promotions, packaging, & marketing collateral ensuring complete customer path-to-purchase experience.

Yak Magazine/KuBan Magazine Bali - Creative Director
2008 - now

Advertising, branding, digital media and promotional material.

Creative lead for Yak and KuBan Magazine, encompassing art direction of magazine titles & online design to support magazine and third-party clients. 

The Mix Agency - Senior Creative
Nov 2015 - May 2016

Brands: Coca-Cola, Ferrero

Communications encompassing graphic design, advertising,
packaging, finished art, brand identity, point of sale material,
freehand and digital illustration. 

Design Intoto - Art Director (Freelance) 
2015

Brands: KFC, Pizza Hut, Reckitt Benckiser

KFC brand development, in-store advertising, promotions & packaging. 
Creation of marketing collateral ensuring complete customer path-to-purchase experience.

Sarong Group - Creative Lead
2009 - 2015

Brands: Sarong, Mama San, Hujan Locale, Tiger Palm.
Advertising, branding, promotional collateral, DM and digital media.

Developing brand concepts from concept to completion and mentoring creative/production staff in both English and Indonesian. Strong involvement in brand evolution in line with group direction.

Responsible for cultivating client relations and collaborating with production teams to ensure timely project completion. Art directed third parties such as photographers and TV Production departments.

Icomm Bali - Art Director
2005 - 2008

Brands: Mandara Spa, Luxury Collection Hotels, Komune Resorts,
Commonwealth Bank Tennis, Storm Beer, Bali Moon Liqueurs,
Atticus Clothing, Mandailing Estate Coffee.

Graphic design & identity, branding and packaging, environmental graphics,
digital media and typography. Creation of retail environments for events and FMCG, and
a range of site-specific point of sale items to support venues in Indonesia.

Artel - Art Director
2004 - 2005

Brands: Coca-Cola, Heineken Lion, Diageo, Orlando Wyndham, Stuart Alexander

Visual communication such as graphic design, advertising,
packaging, finished art, brand identity, point of sale material,
freehand and digital illustration. Generation of print material including
corporate identity, trade presenters, media packs, premium giveaways,
logos, posters, flyers and press advertising.

Art directed award winning 6 month Coke Summer retail campaign
and Win a Million Dollar Beach House summer creative.

Imagepoint - Senior Creative
2003 - 2004

Brands: Australian Red Cross Blood Service, EMI Records, Volvo, GM Daewoo, ADT Security, Novartis, Burns Philp

Val Morgan - Art Director
1997 - 2003

National and international print and press advertising for industry and business to business publications. Art direction of cinema advertising for Australia, New Zealand and the United Arab Emirates.

Byte Services - Graphic Designer
1995 - 1997

Brands: Quiksilver, Qantas, NRMA, CIC Video

AWARDS

2013 - Yak Awards - Best Ad Campaign - Plaga Wine
2009 - WTA Womens Tennis Tour - Runner up - Best Campaign
2005 - Coke Summer ‘The Beach is calling’ POS Campaign
POPAI 2005 - Silver Award, Supermarket display - Temporary