As the creative lead, I worked closely with Indowines to develop the concept and direction for Plaga Wine. From the outset the goal was clear; take market control from the incumbent local drop with edgy creative, and, of course, a decent wine.
Within six months Plaga had surpassed all expectation with majority of market share not only in Bali and Jakarta, but within many major Indonesian cities.
SCOPE OF WORK
Brand identity and visual positioning
Wine label concept & design
Graphic design and art direction
Winner, Best Advertising Campaign - Bali 2013