BALI ASIAN BEACH GAMES
IOC SANCTIONED EVENT
Brought in at the last minute, the challenge was to build a team to build the games identity from the ground up in four short months. Our very small team created everything from initial look, lead graphics and corporate lockup, to event pictograms, tickets, advertising and illustration... You name it.
The inaugural event went on to be a massive success despite a million glitches, and the Asian Beach Games continues to this day.
SCOPE OF WORK
Event identity & creative direction
Event look programme