NRL NEWCASTLE KNIGHTS
SCOPE OF WORK
Brand development/art direction
Design of membership & corporate hospitality website
Social media/web and online design elements
Direction of photography for brand/merchandise
Our goal was to create a brand appealing to a younger audience. In-line with a new-look Telstra Premiership identity, we stripped back elements but retained hints of the outgoing logo, so as to not upset the die-hard fans. Additionally, we created a series of Lightroom effects for game and studio photography in line with the new look.
The identity was a year-long process and has been well received by the Knights executive committee, players, sponsors, and the general public.