NRL NEWCASTLE KNIGHTS
ART DIRECTOR


Our goal was to create a brand appealing to a younger audience. In-line with a new-look Telstra Premiership identity, we stripped back elements but retained hints of the outgoing logo, so as to not upset the die-hard fans. Additionally, we created a series of Lightroom effects for game and studio photography in line with the new look.


The identity was a year-long process and has been well received by the Knights executive committee, players, sponsors, and the general public.

SCOPE OF WORK
Brand development/art direction

Design of membership & corporate hospitality website
Social media/web and online design elements

Match collateral
Direction of photography for brand/merchandise
Environmental design

Merchandise design

logo build sequence

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