NRL NEWCASTLE KNIGHTS
ART DIRECTOR
The goal was to create a brand appealing to a broader audience. In-line with a new look 2019 Telstra Premiership identity, we stripped back existing elements, retaining hints of the outgoing marque, so as to not upset the die-hard fans. Additionally, we created a series of Lightroom presets for game and studio photography in line with the new look.
The identity was a year-long process that has been well received by the Knights Executive Committee, players, sponsors, and the general public.
SCOPE OF WORK
Brand development/art direction
Design of new look membership & corporate hospitality website
Social media/web and online design elements
Matchday collateral
Direction of photography for brand/merchandise
Environmental design
knightshub.com.au
