NRL NEWCASTLE KNIGHTS
ART DIRECTOR


The goal was to create a brand appealing to a broader audience. In-line with a new look 2019 Telstra Premiership identity, we stripped back existing elements, retaining hints of the outgoing marque, so as to not upset the die-hard fans. Additionally, we created a series of Lightroom presets for game and studio photography in line with the new look.


The identity was a year-long process that has been well received by the Knights Executive Committee, players, sponsors, and the general public.

SCOPE OF WORK
Brand development/art direction

Design of new look membership & corporate hospitality website
Social media/web and online design elements

Matchday collateral
Direction of photography for brand/merchandise
Environmental design


knightshub.com.au

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